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Ipsos Helping Companies Like IBM Understand the Importance of Belonging
In a digital world with so many “friends” and “fans” people are surprisingly feeling more isolated than ever. Does brand belonging really matter?
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2018 US Politics - On a State-by-State Basis, Trump’s Approval is Consistent (January 10)
President Trump’s approval rating remains at 41%.
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Ipsos Predictions for 2018
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
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[WEBINAR] What Are Canadians Thinking?
In a word, 2017 was ‘complicated’. So what will 2018 bring, and as business managers, how will you contextualize in a quick and responsive way?
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Taking Responsibility - The Ipsos Foundation supports The Peninsula School Feeding Association in South Africa
The main aims of The Peninsula School Feeding Association in South Africa are to reduce short term hunger, enhance children’s ability to learn through school feeding and increase school attendance.
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Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
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The Digital Transformation Of The National Government As Seen By European Citizens
For the third consecutive year, Sopra Steria has published its survey on the digital transformation of the state*, in partnership with Ipsos.
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Perceptions Are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.
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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.