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What are customers’ expectations and needs of brands, as the cost-of-living increases?
Learn how to design and deliver the customer experience that will meet these changing expectations.
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How to organically monitor how inflation impacts my category and brands?
Social listening allows you to monitor social conversations and search.
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How do we know if we are delivering the targeted standard of experience and, if not, take corrective action?
Make sure your customer interactions are in line with your brand promise with Mystery Shopping.
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How do I anticipate what will happen in the future and what can I do now to mitigate risk and maximize potential?
Identify potential scenarios and anticipate the actions to be taken to deal with them.
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Will gains from cost reduction through ingredients change outweigh risks from alienation?
Evaluate the impact of a reformulation of your product with Ipsos' Cost Reduction Risk Analyzer
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Data Dive: 2022 in review
In 12 infographics, we look back at some key Ipsos Global Advisor polls from the rocky year that was.
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The view from here
From Australia to the US, join us as our experts around the world take us on a guided tour of what 2022 meant for their country. On the agenda: the events of the last 12 months, the mood of the public, and advice on what to watch out for in the period ahead.
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Global consumer confidence is holding up
Expectations sub-index shows a slight uptick while Investment and Jobs sub-indices remain steady.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.