Three key learnings on luxury and sustainability

Ipsos brought together experts from various industries representing the Luxury sector for a closed-door guided discussion. This invite-only event was hosted by Kendra Jones (Ipsos in the UK) and the discussion was moderated by Stephane Paoli (Ipsos in Switzerland) and Javier Calvar (Ipsos in Hong Kong). It featured a short talk from Ipsos head of ESG Pippa Bailey to initiate the discussion.

The guest list and the organisations they represent remain confidential to ensure the participants are free to discuss these exciting topics with candour.

The discussion topics for this second in a series of three roundtable discussions were sourced from across Global Ipsos teams who work with clients in the Luxury sector, and the questions they have seen. The discussion prompt questions were as follows:

• How do you build sustainability?
• How innovative (or not) has luxury been at injecting sustainability?
• How do you communicate/position this to influence customer perceptions?
• How do you see inclusivity in the context of luxury being exclusive?
• How does a brand relate to a younger cohort from a sustainability view?
• What is the role of parallel models like rentals or the second-hand market?
• What is the future?

Discover the three key learnings on luxury and sustainability and some quotes from the discussion in our article.

Download

About Ipsos global luxury roundtable

A series of roundtable discussions hosted by Ipsos Channel Performance and Customer Experience with Luxury practitioners and experts who work across industries globally. We’re an inclusive group who discuss and debate the key issues facing customer experience and channel performance management in a Luxury context.

Findings, insights and new best practices are shared with peers across our community with a view to identifying and managing for the changing Luxury landscape.