i-Say panel donations shatter our $15K goal in support of breast cancer awareness!
In honor of Breast Cancer Awareness Month this past October, the i-Say incentives team once again set out to join the fight against breast cancer by rallying i-Say members to raise $15,000 in donations.
Partnering with the National Breast Cancer Foundation and the Canadian Cancer Society, two organisations dedicated to breast cancer research and support programmes, panellists were encouraged throughout the month to redeem their i-Say points for a $5 or $10 donation to show their support.
Through a strong, month-long multi-channel media push, i-Say panellists were educated on breast cancer and preventative measures, encouraged to participate in related polls and asked to share stories of how it has affected their lives or the lives of their loved ones.
This year's fundraising effort was another huge success thanks to the outpouring of support from our i-Say panellists. Members helped us to exceed our fundraising goal by raising $15,585 for our charitable partners. We hope this initiative continues to grow throughout the coming years in not only participation but also fundraising dollars.
