In most of 24 countries surveyed, more would vote for Biden than for Trump in the U.S. presidential election and expect Biden to win it; but many are concerned about the impact of fake news.
With the US election now only weeks away, we thought it would be illuminating to look at the presidential race through a different lens. We decided to take some of the measurement tools Ipsos uses to assess the performance of commercial brands – and to deploy them to “Brand Biden” and “Brand Trump”.
By combining cutting-edge research expertise and AI technology, Ipsos fast-tracks smart questionnaire creation. The solution is now available in Ipsos.Digital, a DIY research tool offering clients fast, simplified access to global research capabilities and insights.
Between new constraints & new expectations... A luxury that is reinvented, more aspirational than ever before. Ipsos unveils the results of its annual barometer of luxury consumption trends, the World Luxury Tracking (WLT) study.
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s.
In recent years, the issue of mental health has risen up government and corporate agendas alike, reflecting the growing acknowledgement that mental health issues require the same level of understanding, treatment and advocacy as physical illness – and that we are all vulnerable. While there is still ground to conquer here, this momentum is gathering speed.
