Perils and predictions for 2021

Why they might be wrong & other perils of perception.

What does the global public expect for 2021?

Impact of Covid-19 continues

  • 61% Likely that most people will wear a mask in public places a year from now
  • 60% Likely that a successful vaccine for COVID 19 will become widely available
  • 52% Unlikely that life will have got back to normal after the effects of the COVID 19 pandemic
  • 59% Unlikely that the world will change for the better because of the pandemic

United global concern for the environment.

Middling hopes for economic recovery, but not an equal one.

  • 75% Likely that average global temperatures will increase
  • 66% Likely that income inequality will increase
  • 54% Agree the global economy will be stronger in 2021 than in 2020
  • 51% Unlikely that women will be paid the same as men for the same work

Will the way we live our lives change?

  • 57% Likely that people will spend more money buying things online than in stores
  • 36% Likely that robots will look, think and speak like humans
  • 34% Likely that the number of people living in big cities will shrink
  • 31% Likely that they will feel lonely most of the time

Still, after a terrible year, there are hopes that 2021 will be better

  • 90% Agree 2020 was a bad year for their market (+25 points from last year)
  • 77% Optimistic that 2021 will be better than 2020, but no better than previous years.

Society