Ipsos Update - June 2020

This month’s round-up of research and analysis from Ipsos around the world includes the latest insights on the impacts of coronavirus and how we can plan for the future, customer experience – including the emerging health and safety agenda, attitudes to work, the second world war, and public opinion from New Zealand and Australia.

We open this edition of Ipsos Update with some of our latest analysis on the emerging impact of COVID-19 on innovation processes, audience measurement and the financial services industry, while also looking back at what we have learned from previous crises. Read more on the recent reports covered in our Signals digests.

Coronavirus is today’s challenge, but we need to get comfortable with uncertainty in a new “era of turbulence”. In their New Futures report, our Futures team set out their latest thinking on scenario planning to help government, business and society be better prepared and more resilient.

Looking ahead to the challenges of a more immediate future, the reopening of brick and mortar retail means organisations must ensure the health and safety of their customers as top priority. Reopening with Confidence provides a guide to what must be done, with findings from our new Health & Safety Index.

Our new ‘forces of CX’ framework presents the six key elements that enable brands to form strong relationships with their customers. Refocusing on these will enable greater return on CX investment. To illustrate how they work in practice, we present some recent examples of how brands have successfully responded to COVID-19.

Our 28-country survey on attitudes to work finds that 92% globally agree that work should be an important part of people’s lives and the majority find enjoyment in their jobs. On average, employees want to continue working until they reach 57 years old. However, they think they will stop being considered employable before then – despite expecting to be capable of working up to 60.

To mark the 75th anniversary of the end of World War II, our 28-country survey explores attitudes towards the conflict today. It finds that a majority worldwide (55%) believe it is important to hold remembrance ceremonies while 42% think the conflict still influences political life in their country.

Moving to the Asia-Pacific region, our latest public opinion surveys in New Zealand and Australia show that people are growing more concerned about the economy and unemployment relative to the issues of housing and healthcare which had historically been more prominent. This reflects the changing landscape as the nations move past the peak of the coronavirus crisis.

Finally, our healthcare team’s new report on robotics in the operating room reveals some of the latest developments in advanced healthcare technology and its likely future applications, with the view from leading robotic surgeons around the world.