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Global Opinion Polls

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  • Food & Beverage Publication

    Vietnam’s Meat Market: Mind the Gap!

    As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.
  • Economic Pulse Publication

    The Economic Pulse of the World - August 2016

    The national economic assessment average us up one point since last sounding, with four in ten (41%) global respondents describing the current economic situation in their country as “good”. The average is up across most regions of the world, with Latin America (29%, +4pts.) leading the pack, followed by North America (56%, +3 pts.), Europe (37%, + 2pts.) and Asia-Pacific (46%, +1 pt.). The only region in the red this month is the Middle East/Africa region (47%, - 2pts.), driven by losses in Saudi Arabia (87%, -2 pts.), Israel (48%, -2 pts.) and Turkey (40%, - 1pt.).
  • Neurosciences Publication

    Smarten Up! Neuromarketing Is Getting More Intelligent

    Understanding what makes people tick has always been at the center of marketing. For decades, Ipsos and others have left no stone unturned in the quest to fathom consumer behavior and take marketing to a new and better level. Yet, as every marketing professional knows, data from surveys, focus groups, point of sale, credit cards, click behavior, and even beacons can only go so far.
  • Qualitative Publication

    AppLife

    Applife is Ipsos proprietary app using mobile for qualitative research.
  • Ipsos Awards Top Honours for Financial Services Excellence in Canada

    Ipsos is pleased to announce the winners of its 2016 Best Banking Awards, an annual program that recognizes Canadian financial institutions for excellence in customer experience.
  • Family Survey

    Urban Malaysians More Individualistic Than Singaporeans

    41% of Malaysians prioritize Self, significantly higher to Singaporeans at just 29%.