With a seemingly never ending sequence of high profile sporting events over the course of the summer, brands have been seeking to associate and exploit opportunities to infiltrate the lives of their customers and potential customers.
Brands spent c$58bn globally* in 2015 on Marketing Partnerships, a lot of money in anyone’s books but did they get value? Do they know if they really wrung every drop out of their associations?
Well executed Marketing Partnership activities are capable of achieving exceptional outcomes for brands and rights holders.
In our evaluation management framework we consider all the factors that affect Marketing Partnerships performance:
Ipsos has collaborated with PACL to provide the next generation of evaluation services for brands involved in sponsorship or Marketing Partnerships activities. Bringing all relevant data together to assess the entirety of the Marketing Partnerships campaign and providing credible and objective assessment of the performance of their activity.
We help brands by:
- Examining fan status - an individual’s relationship with the property will drive the overall strength of response
- Understanding connection - the type and strength of connection will determine the scope and content of the narrative
- Partnership amplification - effective and appropriate approach to amplifying or activating the association that brings the role of the brand to life
[WEBINAR] American Family Media Experiences 2020
February 19 - This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.