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A Panoramic View: With whom and with what do I truly compete?
Getting an accurate and complete answer to the question of who you compete with is critical.
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Using machine intelligence to spot unmet customer needs
Machine intelligence does a great job helping us navigate between complex contextual layers – something that is not easily available.
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Women in Advertising
The power of positive representation for a better society and a more successful brand
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We d̶o̶n̶'̶t need to talk about ads
Why only some advertising gets talked about on social media and becomes famous.
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How to drive sustainable brand growth?
A discussion on Ipsos’ view on the importance of brand tracking research, knowledge of consumer decision-making and fundamentals for brand growth.
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The growth and expansion of online retail: COVID-19 and beyond
Online shopping insights from Synthesio social data & Ipsos online communities.
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From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.