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AI, Automation, and Corporate Reputation
The adoption of artificial intelligence (AI) and automation becomes a major focus for business.
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Human-Animal bond in Europe
Ipsos partnered with Boehringer Ingelheim to carry out a survey to explore the human-animal bond and the role it plays on owners’ wellbeing. The survey was conducted in five European countries (France, the UK, Germany, Italy and Spain).
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2018 US Politics - 45% of all Americans approve the job their individual representative is doing (November 21th)
Ahead of Thanksgiving weekend, Congress enjoys a slight bump in approval.
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Global Consumer Confidence Holds Steady at 49.9 in November
Swedish consumer confidence falls below 60 for the first time in nearly two years. Saudi Arabia regains a value over 60 for the first time in more than two years.
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Cognitive Battlefield Part II: A framework for packaging information
Ensuring their target audience is left with a strongly branded memory is key for any marketer. To enable this requires creating a message which is “sticky”.
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2018 US Politics - 23% of Americans report that healthcare is the most important problem facing the US today (November 14)
Following the midterm elections, President Trump's approval rating remains steady.
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Innovation in Large-Scale Nutrition Surveys
Lessons from the Bottom of the Pyramid Study - Since 2015 Ipsos Healthcare in UK have been conducting research on nutrition in India, Bangladesh and Nigeria, a summary of which is now available.
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The Economic Pulse of the World - October 2018
The average global economic assessment of national economies surveyed in 28 countries remains unchanged this wave with 46% of global citizens rating their national economies as ‘good’.
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Entrepreneurialism is Alive and Well and Taking on Today’s Social Challenges
Across 24 countries, 28% of adults have started a business and 9% have started a charity or community group.
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Ipsos Update - November 2018
November’s edition of Ipsos Update includes two new editions of Flair on Brazil and Russia, our latest white paper on the future of mobility, features on healthcare and the media consumption of business executives, alongside the latest ‘nation brand’ rankings.