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Applying cultural transferability analysis to ESG
The three cultural dimensions that are shaping attitudes, perceptions and behaviour around ESG in the local markets
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What is driving change: the role of stakeholder management
While the concepts that sit behind ESG are certainly not new - and have been at the centre of corporate strategy for decades - the growth and formalisation of ESG as an explicit mission have been catalysts for change. The impacts of this change are far reaching including how companies define, prioritise and manage their stakeholders. This is demonstrated by the rise of stakeholder capitalism, the notion that businesses no longer exist to create profit for shareholders/owners, but instead have a responsibility to create value for a much broader set of stakeholders.
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Doing well by doing good: resilience, risk and the reputation value of ESG
ESG creates opportunity, in particular, it helps to drive innovation. Its ‘sustainability lens’ forces businesses to think critically about the long-term value they create, and to identify new trends, business opportunities and partnerships. More broadly, ESG is an increasingly powerful tool to strengthen corporate reputations.
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ESG – a time for leadership, focus and communication, but above all action
Concluding from the latest Ipsos ESG Council report, it's increasingly clear ESG's role as an agent for positive change.
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Do and don’ts for understanding generations
Darrell Bricker, Global CEO, Public Affairs, Ipsos highlights the importance of seeing the trees in the data forest.
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Ipsos Update – July 2023
Generative AI, equality, refugees… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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The secrets of happiness
Since 2010, Ipsos has been carrying out the Global Happiness survey, a worldwide study not just about how people feel, but also what makes them happy. This year, an average of three in four adults (73%) in the 32 countries surveyed say they are happy.