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Creating retail window displays to improve store performance
A renowned brand, cool products and excellent customer service is key to a successful retailer. This will certainly see many visitors returning to your store, which will thereby grow your loyal customer base. However, your retail window display is imperative to influencing the increase of foot traffic, drive store conversion and improving the store’s performance. Therefore, you would need to make changes to target your audience, ensure its prominent and eye catching as much as possible to maximise sales.
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Creating a community hub in-store to drive traffic
Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
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Ipsos acquires Maritz’s Mystery Shopping business
Ipsos is pleased to announce the acquisition of the Mystery Shopping business of the Maritz group, one of the largest mystery shopping service providers in North America.
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Ipsos Update - February 2020
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on gender, shopper behaviour, entertainment in India and young people.
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The evolution of shopper behaviour in 2020
In this changing world, retailers need to adapt to remain relevant and competitive.
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Creating a community hub in store to drive traffic
In the digital world, brick and mortar retailers need to reinvent the way the public interact with their brand. Rather than simply purchasing, customers are looking for new experiences, which also benefit the wider community. Here, Kelly Fairchild from Ipsos Retail Performance, discusses how retailers can encourage shop visits through in-store incentives and nurturing a community within a retail environment.
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Wolves chooses Ipsos to deliver club retail store technology
An English Premier League club has chosen Ipsos to provide footfall counting technology to their stadium retail spaces.
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US affluents and social media: understanding the dynamics of influence
Social media has been a pervasive part of the media and communications landscape for the better part of a generation. We’ve seen it evolve from being a social, communications tool to robust platforms offering a much wider-ranging set of services including entertainment, retail, careers and beyond.
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Flair Brazil 2020 - Watercolour or Mosaic
Flair goes to Brazil for the fifth time and finds a country grappling with a series of crises and changing consumer behaviour.
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[WEBINAR] Bringing consumer occasions to life
Life is made up of occasions. It’s particularly important to remember that when adopting a more consumer-centric approach.