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Sticky Apps and the 5 Golden Rules
In an online world oversaturated with apps, how can one develop an app that doesn’t get used once and end up in the app graveyard. An app that helps the users and the creators. An app that provide real ROI to any business. An app that is sticky.
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US Affluents and Financial Services
In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.
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7 US Affluent Predictions for 2017
While affluents accept that living with uncertainty is now normal, most remain optimistic about the future.
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Video Analysis and the Future of Total Understanding
Britt Calvert, Senior Account Manager, Ipsos Marketing took the time to explain how mobile and video analysis can provide added depth and impact to your research.
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Global Consumer Confidence Is on the Rise
The latest Ipsos Global Consumer Confidence for July 2017 is 48.7.
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Using Social Intelligence for a Sharper Vision of Your Brand and Category
Marketers need to understand their category’s dynamics to optimally position themselves and compete effectively. To do this, they must get the consumer’s perspective – because consumers, not industries, are defining today’s markets.
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ASIA - Primary Consumer Sentiment Index - July 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.
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Middle East - Primary Consumer Sentiment Index - July 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Israel and Saudi Arabia.