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[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
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Employer branding – corporate reputation and the war for talent
Having a strong employer brand is crucial to corporate reputation, giving companies not only a recruitment edge in the growing talent war but also the highest-quality long-term ambassadors to deliver on their brand promises. Employees are more demanding than ever when it comes to what they expect from their employer but this is not purely down to Millennials; employees at all life stages want a career with a deeper purpose. Getting it wrong and failing to deliver on the employee brand expectation can have consequences that extend well beyond employees; consumers too are demanding more from corporates.
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Google’s ‘ZMOT’ and How the Smartphone has Disrupted Traditional Path-to-Purchase
The smartphone has dramatically changed the way people shop. Consumers have information machines in their pockets that can do more than ever. Smartphones give consumers the ability to: access abundant information at any time, communicate directly with brands (via social), and even make purchases right from their devices. Because of these innovations, brands must become more visible in this increasingly digital and mobile landscape.
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New Global Poll in 24 Countries Shows Growing Consensus (84%, up 7%) That Free Trade Benefits Local Economies
Strong majorities in Canada (89%) and US (87%) agree that Free Trade benefits their local economy.
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[EVENT] Connected Health: The Physcian's View
December 1 - #IpsosSpeaks: Ipsos Healthcare Digital Doctor Report 2017
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[EVENT] Shifting Ground: Exploring Public Attitudes Towards Immigration
Join us and the Royal Statistical Society on 17 October 2017 for the launch of our major new longitudinal study exploring how people’s attitudes towards immigration have changed.
Ipsos publishes the report of its longitudinal study, Shifting Ground, which finds Britons are becoming more positive about immigration. -
What You See is What You Get…
“It’s not what you look at that matters; it’s what you see.” American author Henry David Thoreau could have been weighing in on the big debate about advertising viewability.
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Ipsos Retail Performance Shortlisted for Retail Systems Award
We are delighted to have been shortlisted for the Retail Partnership of the Year category at the Retail Systems Awards 2017.
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Polls Show Some Improvements in South African Perceptions of Women
Looking at the history of perception tracking in society, Ipsos has uncovered recent improvements in the overall perceptions of women and the role of women in South Africa.
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Paradise Lost
Can France’s new president help French society become more at ease with itself? Simon Atkinson shares findings from Ipsos’s Global Trends survey on the problems facing the country.