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Know the New America & Beyond: May 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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Ipsos Generations Report 2025
The third edition of the Ipsos Generations Report explores the gap in attitudes between Gen Z men and women, uncovers the little-discussed power held by Gen X, and dives into our evolving understanding of ‘old age’.
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Ipsos Update – May 2025
Misinformation, Ukraine, America … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Aussies feeling burned by the searing cost of living as election nears
In five charts, Melissa Dunne looks at how people in Australia are doing amid a five-week election.
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Global Attitudes to the Ukraine War
Belief that the war in Ukraine will end this year rises compared to six months ago according to an Ipsos Global Advisor survey.
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Canadians' elbows are up as election nears
In five charts, Melissa Dunne looks at how people in Canada are feeling as the country fights back against Trump’s trade war and annexation threats amid a snap election.
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Know the New America & Beyond: April 2025
Read a monthly dispatch of Ipsos' best insights on the U.S. tailored for the world
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[Webinar] Keys: Rethinking Generations
Our KEYS webinar unlocks the secrets behind generational dynamics , as we delve into groundbreaking insights from the new Ipsos Generations Report. Hear our global team of experts challenge stereotypes and discover untapped opportunities within diverse demographic landscapes.
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America’s reputation drops across the world
The proportion saying the United States will have a positive influence on world affairs has fallen in 26 out of 29 countries over the last six months. America’s reputation has fallen most markedly in Canada. For the first time in our decade-long survey series, China is placed ahead of the US when it comes to playing a positive role on the international scene.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.