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Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”
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Powering ASEAN’s growth
Territorial oil disputes, rising fuel prices, nuclear disasters and choking smog levels have brought energy issues sharply into focus in recent years. Opinion polls have highlighted the concerns from all countries about the safety, affordability and sustainable supply of energy.
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As World Pride Kicks Off in Toronto, Canada Poll Shows Strong Majority (71%) Among 15 Developed Nations Support Legal Recognition of Same-Sex Couples
Majority (76%) agree gay men, lesbians should be free to live as they wish.
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2014 Fifa World Cup Fans Worldwide Choose Brazil Win
Host country Brazil (39%) expected to be victorious in the final game of the upcoming FIFA World Cup. Seven in ten (69%) expect Brazil to be a successful host but only one in three (36%) Brazilians agree.
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Spotlight on Russia
In this review of state statistics and consumer trends, Synovate Comcon provides an overview of Russia’s current social and economic situation. Based on data for 2000-2014, this review also studies the changes in population and consumer behaviour to forecast possible future trends.
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Bringing New Life to Qualitative Research With Real People in Real Life
We all know that market research can add tremendous value to your business – assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn’t always add up so nicely.
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European Pulse: Europe On The Wrong Track
Europe is on the wrong track say citizens in ten of EU’s largest countries – but little desire to leave the European Union outright. Faultlines across Europe with Mediterranean countries (Spain, Italy, France) most unhappy, but central Europe (Germany, Poland, Hungary) more positive.
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Europe is on the Wrong Track Say Citizens in Ten of EU’s Largest Countries – But Little Desire to Leave the European Union Outright
Faultlines Across Europe with Mediterranean Countries (Spain, Italy, France) Most Unhappy, But Central Europe (Germany, Poland, Hungary) More Positive.
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Indonesia’s infusion pump market
There are several key reasons why Indonesia’s market for medical equipment, including infusion pumps, has increased over the past several years.
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Eco cars and key developments within the global auto industry
Major automotive manufacturers have traditionally focused on developing high quality sophisticated vehicles for developed markets, which are reaching saturation point.