Search
-
[WEBINAR] Nudging Job Spaces to Change Consumer Behaviour
Jobs to be Done is a hot topic in market research today because it is a customer centric approach to understanding consumer motivations.
-
Global Business Influencers 2018
Global Business Influencers represent less than 1% of the population. But, taking into account their influence, spending power, and the corporate budgets they control, they are a disproportionately important audience for B2B marketers.
-
World Luxury Tracking: Re-alliance and Refoundation of Luxury Values
The World Luxury Tracking is Ipsos’s landmark study on the global Luxury market. Every Year, this monitor highlights the different trends within a key geographic zone and allows brands to better understand consumer expectations and local cultures. This latest wave covers 5 countries from “The Great East” which are of strategic importance in the new luxury economy worldwide: China, Hong Kong, South-Korea, Japan and Russia.
-
The Secret to Unleashing a Disruptive Brand? Stop Being a Victim
This report speaks to clients to find out how to survive in a transforming market and handle the changes disruption brings.
-
[EVENT] TMRE Conference
October 16-18 - Ipsos is proud to be a sponsor of the #1 event for consumer insights leaders: The Marketing Research Event.
-
How Digital is Driving Media Growth in Africa
African Affluent at the forefront of adopting new media technologies
-
[EVENT] Behavioural Science & Marketing Summit
On October 9, join Ipsos’ Namika Sagara who will be among the esteemed speakers presenting at this year’s Summit.
-
Are You Using Social Data Optimally?
Focusing on the Indian market, this paper aims to provide a complete overview on how we optimise social media data for marketers. In 2021, it is estimated that 24% of the Indian population will be accessing social networks, up from 15% in 2017.