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South Africa Primary Consumer Sentiment Index - February 2017
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for February,2017 is up 2.2 percentage points over last month.
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2017 US Politics - President Trump’s Approval is More Positive (February 8)
Three weeks into President Trump’s administration and we seem to have hit a rough equilibrium. While Donald Trump remains the least popular president to take office, his supporters have held with him and the country remains evenly split.
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LATAM - Primary Consumer Sentiment Index - February 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
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North America - Primary Consumer Sentiment Index - February 2017
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
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Emotional Attachment and Profitable Customer Relationships
Getting Sticky - Brand managers want emotionally attached customers!
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Drive Your Results With Target-Setting Analytics
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
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2017 US Politics - Trump Continues to Divide and Energise the American Public (February 1)
After an eventful first week, Donald Trump continues to divide and energise the American public. Public opinion about him remains split with about equal numbers approving and disapproving of his job. However, looking deeper we see nearly unified blocks of Republicans in support and Democrats in opposition.
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Six in Ten Around the World Think Their Society is ‘Broken’
New data from Ipsos Global @dvisor shows that many across 23 countries around the world think that their society is broken, while feeling a lack of confidence in establishment institutions - especially political parties, governments and the media.
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Europe Affluents: Can Money Buy Happiness?
"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.
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2017 US Politics - Fewer Than Half of Americans Approve of President Donald Trump’s Job Performance (January 25)
"Less than a week into his new job, fewer than half of Americans approve of President Donald Trump’s job performance,” described Chris Jackson of Ipsos. “His smart money would be to stay focused on the economy and jobs, where a majority of Americans think he’s doing a good job. Wading into the ACA fight puts Trump on less positive footing with public sentiment he might want to avoid."