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Global attitudes to housing and house prices
The Ipsos Housing Monitor is a new 30-country study looking at how people perceive their own and their country’s housing situation, and the challenges facing both.
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Flair South Korea 2025: Shifts and Explorations – Decoding Emerging Trends and Opportunities
In our 2025 edition of Ipsos Flair South Korea, our local experts explore the current and future state of the Korean market.
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Climate Action: Ipsos’ near-term and net-zero targets validated by the Science Based Targets initiative (SBTi)
This validation by the SBTi is an important step, in line with Ipsos’ commitment to follow a CO2 emissions reduction trajectory consistent with the Paris Climate Agreement’s ambition against global warming.
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[Webinar] KEYS – The Year Ahead: Resilience Required
In our first KEYS broadcast of the year, we share perspectives on what’s on the horizon in 2025 and beyond.
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Positivity about how this year has gone highest since before the pandemic
The Ipsos Predictions Survey 2025 is a 33-country study which looks at people’s expectations and predictions for the year ahead.
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Ipsos Almanac 2025
Our reflections on the key events, trends and surprises of 2024 and what this means for the year to come - it's the Ipsos Almanac 2025.
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The State of Democracy 2024: Between discontent, deep democratic disparities and calls for reform
A new Ipsos survey offers an in-depth analysis of democratic perceptions in eight Western countries, highlighting significant disparities and a strong demand for systemic reform.
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The people of Brazil: A new approach to understanding context, homes and the new Brazilian family
Brazil is experiencing significant demographic and social shifts, impacting family structures and household compositions. Recognising and adapting to these new realities is crucial for fostering genuine connections and avoiding outdated assumptions.
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Corporate reputation: ESG, polycrisis and polarisation
Companies are expected to play a larger societal role, moving beyond traditional Corporate Social Responsibility and embracing ESG principles. However, the rise of societal polarisation, fuelled by social media algorithms and echo chambers, creates complexities for businesses.
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A new concept of beauty: how AI is transforming image standards
AI is transforming beauty standards through personalised product recommendations, virtual try-ons, and skin analysis tools. However, it also presents challenges by promoting unattainable ideals and reinforcing stereotypes. We explore how brands are addressing these concerns.