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Bringing New Life to Qualitative Research With Real People in Real Life
We all know that market research can add tremendous value to your business – assessing the numbers and understanding the statistics can really help you build a business case, make better informed decisions, measure success and results, and make your stakeholders happy. But sometimes, it can be just so clinical and neatly packaged into a few charts or grids. While that has its place, real life just doesn’t always add up so nicely.
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Understanding India's construction equipment market
India's growth story has witnessed many cyclical changes across a wide range of industries from agriculture and retail to software, IT and real estate, all of which serve as key drivers of the country's economy.
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Achieving successful distribution in emerging markets
Manufacturers essentially determine their sales volume and success in a given market through the distribution channels they choose to sell products and services to clients. Many foreign companies operating in emerging markets, however, seem to lack basic knowledge about designing efficient distribution channels for these very specific markets, which limits their commercial potential.