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Life in a lookist society: Beauty and self-care in South Korea
Beauty and self-care have become a daily necessity in South Korea, this article finds six trends in the current market.
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Ipsos Update - October 2019
This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.
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Flair South Korea 2020 - Customized & Connected
The first edition of Flair in South Korea explores a nation that despite its distinct international identity, is relatively little-known and easy to stereotype. Our study of society, markets and people shows Koreans to be both independent and dependent: ‘customized and connected’.