Taking Responsibility - October Breast Cancer Campaign
The Ipsos Global Engagement Incentives team joined forces with the US National Breast Cancer Foundation and the Canadian Cancer Society to support Breast Cancer Awareness Month.
Throughout October, a multi-channel campaign including social media, banners on the i-say.com website and emails encouraged i-Say panelists to redeem their i-Say points. $5 and $10 donations were offered for this honorable cause.
Panelists were also encouraged to participate in breast cancer related poll questions or share testimonial videos and facts on breast cancer. Thanks to i-Say panelists’ generosity, the first breast cancer incentives event was a huge success and raised close to $13,000!
Rachel Byrne, Incentive Coordinator, says:
It surprised us to see how many of our panelists participated and how much money was donated. We are very excited to run this breast cancer event again next year, with a targeted goal to exceed our panelists’ contributions.
