Targeting interventions for HIV testing and treatment uptake
Against this backdrop, Population Services International – a non-profit global health organisation – sought to develop targeted interventions to increase HIV testing and treatment rates among young men in South Africa. To inform the design of these interventions, they worked with Ipsos to conduct a cross-sectional survey, with over 2000 male respondents, on attitudes, beliefs and behaviours around HIV/AIDS.
The study found that the men surveyed vary based on attitudes to gender and masculinity, use of alcohol, testing and treatment behaviour, HIV-related fears and preferences for testing modalities. The research divided them into groups or ‘segments’ to facilitate more targeted approaches to engagement with HIV services.
The PSI/Ipsos research has been published this week by The Public Library of Science ONE, a peer-reviewed open access scientific journal, and is available to read now.
