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Anholt Ipsos Nation Brands Index

Ipsos Update | December 2023
Ipsos Update Publication

Ipsos Update – December 2023

Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
London Ranks as the Top “City Brand.” Sydney Emerges in Second Place, while Paris Declines from First in 2017 to Third in 2020
Anholt Ipsos Nation Brands Index Survey

London ranks as the top “City Brand.” Sydney emerges in second place, while Paris declines from first in 2017 to third in 2020

London is the world’s top “City Brand”, with Sydney, Paris, New York, and Rome rounding out the top five, according to the people in ten countries surveyed for the Anholt-Ipsos City Brands Index.
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