While the world remains highly interconnected, globalisation is seen as having winners and losers, both at the market level and personally. Focus on playing up local strengths as well as global cooperation and scale.
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Despite being located in the corner of the planet and isolated by its natural borders, Chile is not immune to the upheavals that the world is experiencing. On the contrary, the high adoption of new technology and an economy that has been open to the world for decades makes us susceptible to this generalized uncertainty. In addition, internally we have been going through a process of social, political and economic instability since October 2019 – which remains unresolved.
Charles Dickens’ masterpiece ‘A Tale of Two Cities’ begins with the epic lines “It was the best of times; it was the worst of times”. A modern-day Dickens is likely to wax eloquent about ‘A Tale of Two Indias’ by saying it was the best of times; it was even better than the best of times!
We are releasing this report ahead of COP28 and have found that attitudes towards purpose are declining for the first time in a decade. People are focusing more inwardly on themselves and their world, rather than the broader problems surrounding them.
The polycrisis, which includes political uncertainty, climate change, and war to name just a few, has arguably worsened, leading to a lower priority on environmental concern and brand/value alignment among citizens in many countries. Our end of year update reflects this sentiment, and in the increasing sense of pessimism we felt as we wrote this report.
