[Webinar] Gen-AI-Powered Persona Bots: Bringing Healthcare Segmentations to Life
Imagine having open conversations with personas representing your target HCP and patient segments. You could gain real-time insights into their channel and communication needs, understand which messages resonated with them, anticipate their expectations for sales rep meetings, and so much more.
This is the promise of GenAI-powered persona bots, a game-changing innovation that can help companies develop impactful personalised targeting strategies.
Watch Ipsos’ webinar "GenAI-Powered Persona Bots: Bringing Healthcare Segmentations to Life," in which our experts demonstrate how GenAI-enabled persona bots can transform the utility and value of healthcare segmentations. Ipsos is also joined by one of our client partners who shares herown experiences and perspectives.
What to expect:
- The challenges of activating segmentations: Learn how GenAI can help solve the various challenges around socialising and implementing segmentations, and ultimately optimise the ROI of your segmentation studies.
- Deriving maximum benefit from persona bots: Discover how to use this technology effectively and the potential pitfalls to avoid.
- Future developments of persona bots: Explore the possibilities of multimodal inputs and outputs, utilisation of video and avatars.
The session includes a Q&A with our presenters.
Speakers :
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Bonnie Bain, Ph.D. President, Global Healthcare Ipsos
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Melissa Moodley, Managing Director, Healthcare, Ipsos in the UK
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Laura Markovic, Senior VP Healthcare, Ipsos in the US
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Ana CM Alvarez, Global Director of Market Research, Dermatology at Sanofi
