[WEBINAR] Sustainability currency: Measuring receptitivy

With 85% of S&P 500 companies now disclosing their ESG status, most corporations know they need to focus on ways to operate in a more sustainable manner, whether it be reducing their carbon footprint or overhauling their entire supply chain. Many of these companies have made a commitment to achieve the UN Sustainable Development Goals (SDGs) but struggle to get credit from consumers in the way that translates into deeper brand loyalty and advocacy, resulting in financial upside. This is mainly because UN SDGs are not consumer facing, and the lexicon is not easy to understand and communicate through traditional means (ex packaging, advertising, POS).

Consistent measurement has increasingly become an imperative for companies who struggle with how to simply and effectively track their progress against what they are doing and have done to be more sustainable. Please join us for a complimentary webinar showcasing how companies can leverage Ipsos Sustainability Consumer/Citizen Index in order to measure consumer receptivity and action related to sustainable activities, and relative to investments made. We will also provide a roadmap on how companies can improve their rankings and communicate their sustainability efforts more effectively.

This is the final webinar in our 3-part series exploring sustainability in a new era.

Speakers :

  • Natalie Lacey, Executive Vice President, Media Development, Ipsos US

  • Janet Oak, SVP, Deputy Head of Media Development, US

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