World Happiness Academy: Unlocking the power of belonging [Webinar recording]

On Friday, November 20th, Ipsos’ Nicolas Boyon will be presenting the results of Ipsos’ Global Happiness 2020 survey, exploring what makes people happy in the age of COVID-19. The survey shows happiness has receded in many, but not all countries since last year. It also finds that relationships, health, and safety contribute more to happiness than they did pre-pandemic — time and money not as much.

  • Among nearly 20,000 adults from 27 countries surveyed in July-August, 63% report being happy.
  • More than three-quarters of adults in China, the Netherlands, Saudi Arabia, Canada, France, Australia, Great Britain, and Sweden say they are happy, compared to fewer than half in Peru, Chile, Spain, Argentina, Hungary, and Mexico.
  • Compared to 2019, the incidence of happiness has barely changed at a global level. However, it has declined markedly in Peru, Chile, Mexico, India, the United States, Australia, Canada, and Spain, while it has increased significantly in China, Russia, Malaysia, and Argentina.
  • Over the past decade, the percentage of people saying they are happy has fallen in almost all countries and by an average of 14 points globally.
  • Among 29 potential sources of happiness measured, those people across the world are most likely to derive “the greatest happiness” from are: their health and physical well-being, their relationship with their partner or spouse, their children, feeling their life has meaning, and their living conditions.

Missed the live event? Revisit the recording below and view the full graphic report.


Speakers :

  • Nicolas Boyon, Public Affairs, US