Boris Johnson’s honeymoon slips

Ipsos MORI's Political Pulse shows decline in favourability towards the Prime Minister since election victory

The author(s)

  • Gideon Skinner Public Affairs
  • Cameron Garrett Public Affairs
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Ipsos MORI’s latest Political Pulse shows an increase in people viewing Boris Johnson unfavourably compared to just after the election. While 41% had a negative opinion of Mr Johnson after the election in December, this has risen closer to half of Britons now (47%), giving him an overall net favourability score of -13 compared to -8 in late January.

Boris Johnson Favourability

Gideon Skinner, Head of Politics at Ipsos MORI, says:  

Having a gradual decline in overall favourability following an election outcome isn’t unsurprising.  What will be interesting to watch is how these figures move in the coming weeks once the impact of coronavirus starts to be felt by the public.

The Conservative Party continues to be the most favoured party. A third (32%) of Britons are supportive of the Conservatives, while one quarter (26%) feel positively about the Labour Party and one in six (16%) feel the same about the Liberal Democrats. The Labour Party has the highest levels of unfavorability with over half (52%) feeling this way (net -26). The Liberal Democrats are viewed negatively by 47% (net -31), while the Conservatives are viewed poorly by 45% of Britons (net -13).

Britain's direction

More of the British public think that the country is heading in the wrong direction (44%) than think it is heading in the right direction (36%), both remaining almost unchanged since Britain left the European Union in late January. 

Unsurprisingly, Conservative voters and Leave voters are amongst the most positive. Three-quarters (72%) of 2019 Conservative voters think it is moving in the right direction, compared with 13% of Labour voters. Two-thirds (66%) of Leave voters say the country is moving in moving the right direction, compared with 16% of Remain voters.

Technical note

Ipsos MORI interviewed a representative sample of 1,123 British adults aged 18+. Interviews were conducted online: 28 February – 2 March 2020.  Data are weighted to match the profile of the population. All polls are subject to a wide range of potential sources of error.

The author(s)

  • Gideon Skinner Public Affairs
  • Cameron Garrett Public Affairs

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