Building reputation resilience before a crisis

How do you prepare for a crisis like no other? What unifies companies that survive and thrive when disaster strikes? One thing is clear, the role of corporate communicators in building resilience has come into sharp focus in 2020.

The author(s)

  • Thomas Fife-Schaw Corporate Reputation
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The COVID-19 pandemic is undoubtedly one of the biggest crises in a generation. Organisations soon earnt plaudits for their response to the crisis, fast springing into action to support customers, communities, suppliers and their employees.

Other organisations across a range of sectors adapted supply chains to support front line workers in the fight against the virus. However, some organisations eroded reputation and business value through wrong-footed responses or the COVID-driven exposure of business practices that fell short of public expectations.

As the pandemic and its fall out evolves, it is likely that we’ll see more corporate crises arise. However, corporate scandals have never been far from the headlines. Well-publicised crises over the years shed light on what makes for a successful resolution to a crisis and the responses that destroy business value.

So, what can organisations do to build reputation resilience to protect themselves in times of crisis? We’ve identified five essentials for reputation resilience that we can share in our latest article.

The author(s)

  • Thomas Fife-Schaw Corporate Reputation

Corporate