Ipsos MORI Research Highlights - July 2018

Ipsos MORI's Research Highlights for July 2018 includes concern about Britain and Europe hits previously unrecorded levels, the lives and choices of Generation Z and Theresa May’s ratings fall to their lowest point yet.

The author(s)

  • Ben Page Chief Executive, Ipsos MORI
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Welcome to our review of July – this month saw concern about Brexit reach unprecedented heights and Theresa May’s rating, among the country as a whole, and among Conservative voters, fall to a new low.  However, she is still more likely than any contender to be seen as the best person to lead Brexit negotiations, despite her rating as a good person to be prime minister falling from 55% in 2016 to 34% now, similar to Jeremy Corbyn on 31%.

Elsewhere, the NHS celebrated its 70th birthday on 5th July, and our global poll this month found that Britain remains incredibly positive about the NHS: 87% say it is a ‘good thing’ – up from 75% in 1948, and the British are the most positive in the world about the healthcare they can access.  However they are also most likely in the world to say their healthcare system is over-stretched.  The £20 billion birthday present of extra funding announced by Theresa May is deemed by the public as likely to maintain the NHS as it is – but not improve it.  It will be interesting to see how – if at all – taxes are raised to pay for it.

This month we released a detailed report on Gen Z (born after 1995) – who are definitely more mild than wild, and also more fluid that previous generations – while 88% of Baby boomers describe themselves as completely heterosexual, the figure for Gen Z is 66%.

Elsewhere in a bumper issue, we look at global attitudes to human rights, how the British regard the LGBT community, and housing and infrastructure, and Love Island! Despite privacy concerns most Britons still access Facebook more than any other service, in our latest tracking report.

Finally with England doing better than most of us expected in the World Cup, we measured the emotion of fans using ECG monitors to see which advertising benefited from the World Cup – and which didn’t.

I hope you find something to interest you here; as ever – let us know what you think!


Ben Page
Chief Executive, Ipsos MORI



The author(s)

  • Ben Page Chief Executive, Ipsos MORI