Trends & Prospective


Trends & Prospective Publication

How the voters voted

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
Global Trends Survey

Ipsos releases an update to Global Trends 2023: Polarisation, Pessimism and Positivity

As 2023 draws to a close, the polycrisis grinds on. Each component – political uncertainty, climate change, and war to name just a few – has arguably worsened. This is reflected in our end of year update, and in the increasing sense of pessimism we felt as we wrote this report.
Global Trends Survey

Ipsos releases Global Trends 2023: A new world disorder?

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Ipsos Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead..

Half of Generation Z would prefer to have grown up when their parents were children

The new survey has been launched to coincide with a new Ipsos Thinks publication, “Do Generation Z Exist and What Influences Them?”
Trends & Prospective Publication

Generation Z - do they exist and what influences them?

A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before. 

Global predictions for 2023

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
Trends & Prospective Publication

Important issues facing Britain

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
Perils of Perception Publication

The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
Local Government Publication

Signals of the future for local government

A new report by Ipsos Trends & Foresight for the Local Government Association suggests some new issues local government leaders might face in five years' time.