In December 2017 the Royal Statistical Society (RSS) released their ‘UK Statistic of the Year’. The statistic was 0.1%, the proportion of land area in the UK which is densely built up.
Following on from this, Ipsos MORI asked the British public what percentage of land in the UK they think is densely built up. The findings show the public hugely overestimate the figure with a mean guess of 47%.
Bobby Duffy, Managing Director of Ipsos MORI Social Research Institute, London, said:
People are way out in their estimate of how much of the country is densely built up, thinking around half the country is when actually on 0.1% is. This will partly reflect the way we live – the majority of people live and spend their time in built-up areas and this will make up most of their mental image of the country.
Ipsos interviewed 1,125 adults aged 16-75 in the UK using the Ipsos Online panel system. Interviews were conducted online between 19-22 December 2017.
Data have been weighted by age, gender, region, working status, social grade and highest education level to the known offline population profile.
One in three people in Scotland live in homes that do not meet the Living Home Standard
Created in 2016, The Living Home Standard represents what ‘home’ means, and what an acceptable home should provide. It has been defined by the public, for the public. This year, the study has been repeated, measuring the proportion of people living in homes that pass and fail the Living Home Standard in Scotland.
Sexual fantasies: our misperceptions about the sex lives of young people
Young people are having a lot less sex than you think – and men are particularly wrong about the sex lives of young women. People are not honest about their number of sexual partners – and American men think American women have an incredibly high number of partners.