Ipsos MORI | Scotland
Public Affairs


Research, evaluation and insight for Scotland.

Ipsos MORI Scotland has been delivering quality market research and insight to our clients in Scotland since 1997. We specialise in public policy research for the public and private sectors, and charities.

Our Edinburgh-based team combine an in-depth understanding of the distinct needs of Scottish clients, with the technical resources and reach of an international company. Our social research ranges from small-scale, fast turnaround qualitative projects, to long-term, large-scale surveys and evaluations.

Our experts cover multiple policy areas, including business, children and families, crime and justice, education, energy and environment, health, housing, infrastructure, politics, and public sector reform.

Scottish Opinion Monitor

Our Scottish Opinion Monitor provides the ideal opportunity to understand how people in Scotland are feeling and behaving in these uncertain times. As a multi-client survey, it is an economical way of conducting research with the general public - administration and operational costs are shared between all the clients who buy space in the survey, but your results are exclusive to you.

It is one of the only public opinion surveys in Scotland which contacts people by telephone, rather than relying on opt-in online panels. As much of the sample is generated using Random Digit Dialling, the reach of the survey is extended – making it more representative of the Scottish general public than online surveys which require people to opt-in to panels.

Interviews are conducted with a representative sample of 1,000 adults (aged 16+) living in Scotland, with quotas set on gender, age, geographical region and working status.

Clients also benefit from the expertise and insight of the team who will be on hand to provide advice and guidance on the development of questions and the interpretation of results. It is also possible to track change over time by opting into subsequent survey waves.

Timings and costs:

  • Next wave running from 1 June, with results available by 11 June, opt in by 20 May
  • Costs start from £600 per question (excluding VAT) and include: questionnaire design advice; 1,000 telephone interviews with a representative sample of Scottish adults; and data tables
  • Other outputs, such as SPSS data, a Word or PowerPoint report, infographic or additional analysis can be provided at an additional cost.

For more details, please contact Melissa Behm (020 7347 3815).