An Ipsos MORI survey for the Vegan Society has identified that 3.25% of GB adults 15+ never eat meat of any form as part of their diet.
Just over 1% (1.05%) are classed as “Dietary vegans”, defined by the Vegan Society as those who never eat meat or any other animal products.
Just under 1% (0.7%) never eat any animal products and avoid using products derived from animals or involving animals in their production. This group is described by the Vegan Society as “lifestyle vegans”.
Technical Note Interviews were carried out on Capibus, Ipsos MORI’s face to face omnibus survey. 9,933 adult GB adults aged 15+ were interviewed between 5th February and 4th April 2016 in respondents homes using CAPI (Computer Aided Personal Interviewing) methodology. Data are weighted to age, region, working status and social grade within gender, as well as household tenure and respondent ethnicity.
Generation Z – Beyond Binary: new insights into the next generation
This report, the latest in our Ipsos MORI Thinks series, pulls together existing and new analysis, as well as brand new research on this latest generation, to provide a better understanding of the initial signals on how they will be different to, or the same as, previous generations.