Technology

Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.

We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.

For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.

Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).

Global Trends that influence the media and tech industries in 2025

A new Ipsos survey reveals strong public support for stricter policies around smartphones in schools.

Driving Digital Innovation with Ipsos & UKOM

New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs