Technology

Trustworthiness
Trust Survey

Ipsos - who do Brits trust? Doctors and scientists lead the pack, as for the first time polling reveals “AI chatbots” pips Politicians on trust.

New global polling data from the 2026 Ipsos Global Trustworthiness Index, conducted among over 23,000 adults across 31 countries between 19 June and 3 July 2026, reveals a sharp divide in how the British public perceives the integrity and reliability of different professions.
Ipsos Global Trustworthiness Index 2026
Trust Survey

Ipsos Global Trustworthiness Index 2026

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.
Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility
Artificial Intelligence (AI) News

Track and Optimize Your Brand's Visibility in AI Search Results with Ipsos Synthesio AI Visibility

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.
Artificial Intelligence
Society Publication

The British reserve: Navigating the AI transition with caution

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.
Woman pregnant belly with little teddy toy bear.
Technology Press release

Ipsos Synthesio – Publication of research in partnership with Sky News

In partnership with Sky News, Ipsos Synthesio were commissioned to support an analysis to bring further understanding and insight into the publics experiences of What is it like to have a baby in the UK today?
A young man kicks at the air
Media Publication

TikTok’s Role in Re-Energising the Mid-funnel

Our latest research shows how TikTok turns consideration burnout into growth.
Digital ID
Technology Survey

Opposition to ID cards doubles since July, Ipsos poll finds

Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.
Woman stepping onto a plane
Luxury Event

Launch of Ipsos Global Influentials

We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.
Woman doing yoga
Media Webinar

Wellness in the Age of AI

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.
Woman and baby on laptop
Media Publication

Lloyds Essential Digital Skills 2025

For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.
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