Technology

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.

In partnership with Sky News, Ipsos Synthesio were commissioned to support an analysis to bring further understanding and insight into the publics experiences of What is it like to have a baby in the UK today?

Our latest research shows how TikTok turns consideration burnout into growth.

Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.

We are delighted to invite you to an insightful breakfast to mark the official launch of the Ipsos Global Influentials study.

Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.

For a sixth year, Ipsos has been commissioned by Lloyds Banking Group to measure the digital skills that UK adults are able to do independently in their personal life, and for work. This research was launched in the Essential Digital Skills (EDS) 2025 report this September.

Three in ten (29%) believe AI will have a positive impact, while 26% say anticipate a negative impact (23% no difference).