Technology

Ipsos Voices: How efficiency is changing customer experience and why emotional connection remains the true differentiator by Rollo Grayson and Jean-François Damais.

The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.

In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

New global polling data from the 2026 Ipsos Global Trustworthiness Index, conducted among over 23,000 adults across 31 countries between 19 June and 3 July 2026, reveals a sharp divide in how the British public perceives the integrity and reliability of different professions.

New Ipsos Synthesio solution delivers comprehensive AI search monitoring to help brands capture visibility in this critical consumer touchpoint.

The latest Ipsos AI Monitor, a comprehensive 32-country survey, reveals that while the world is almost evenly split between excitement and nervousness, in Britain we are much more cautious.

In partnership with Sky News, Ipsos Synthesio were commissioned to support an analysis to bring further understanding and insight into the publics experiences of What is it like to have a baby in the UK today?

Our latest research shows how TikTok turns consideration burnout into growth.

Four in ten (40%) now oppose the introduction of a national identity card scheme, with 32% in support. In July 2025 57% supported and 19% opposed.