Innovation | Product Testing | Ipsos

Product Testing

Product testing enables clients to achieve product superiority through innovation or renovation.

Product is king

A product is at the core of any marketing mix model and the physical manifestation of a brand promise.

Ipsos is the world’s largest product testing advisor

84+ markets Full-spectrum expertise with 1,500 researchers on the floor500+ clients Across the globe in the consumer goods, durables and technology sectors10,000+ products Tested every year with a suite of compatible testing solutions
84+ markets
Full-spectrum expertise with 1,500 researchers on the floor
 		500+ clients
Across the globe in the consumer goods, durables and technology sectors		10,000+ products
Tested every year with a suite of compatible testing solutions

 

Product TrendsSensory OptimizationCategory AppraisalsPrototype Screening
Product
Trends		Sensory
Optimization		Category
Appraisals		Prototype
Screening		Concept-
Product Fit
Reducing CostsCompetitive BenchmarkingProduct Quality ImprovementPreference SegmentationProduct Transfers
Reducing
Costs		Competitive
Benchmarking		Product Quality
Improvement		Preference
Segmentation		Product
Transfers

 

Ipsos tests products at every stage of the lifecycle

We provide a suite of solutions designed to measure sensorial, contextual and emotional connections.

Using proprietary methods with consistent Key Performance Indicators to help you achieve superiority at every stage of the product lifecycle. 

Ipsos Product Testing Lifecycle - 1 Exploration, 2 Guidance, 3 Validation, 4 Benchmarking, 5 Cost Savings / QI

Want to find out more? Contact us. 

Bringing it all together with the Total Product Experience

Five ways Ipsos powers product development

Product View AI

See unseen product experiences

Ipsos leverages consumer videos, observational techniques, and advanced AI to unlock product innovation opportunities at speed and scale.

Discover Product View AI

Inno Exploerer AI

Make every move matter

Generate product improvements and innovations from fresh consumer feedback. Recommendations are ranked and scored with their impact on product experiences.

Discover InnoExplorer AI
 

Product Testing with Synthetic Data

Drive speed and savings

Accelerate product development cycles with synthetic data samples boosting human samples in low-risk and low-incidence scenarios.

Discover Product Testing with Synthetic Data

Inno CPT

Deliver on promise

Make sure your product performs against its promise. Predict consumer trial and repeat purchases with your product experiences.

Discover InnoCPT

Product Transfer

Predict product-market fit

Where will consumers love your product? Identify top markets for expansion by sensory, category, and cultural fit.

Discover Product Transfer: Connect with Ipsos teams to learn more

Launch winning products faster

Product Studio: Product Testing Re-imagined

Product Testing, reimagined 

Product Studio, Ipsos’ product testing platform, delivers rapid insights without compromising scientific rigor.

Harness advanced methodologies to gain a deeper understanding of consumer needs, align teams around clear decisions, and bring winning products to market faster.

Discover the platform

Enter the future with confidence

Ipsos helps you stay ahead of the latest product research methods with cutting-edge thought leadership— so, you can be the first to embrace the changing landscape and challenge the status quo.

Ipsos - We're More Than Our Senses - Taking Product Development To The Next Level


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We’re More Than Our Senses

Brands need to build a connection with a consumer, a full experience, to make them want to buy again.

Ipsos blends the sensory experience with emotional and contextual cues to take your product testing to the next level.

Ipsos’ Total Product Experience framework and methodologies are designed to capture these connections and improve the predictability of in-market success.

Ipsos - The New Era of Innovation - Shattering the Stage Gates with Generative AI


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The New Era of Innovation

Artificial Intelligence (AI) is transforming nearly every industry, and new product development is no exception.

Discover how Ipsos’ philosophy for innovation with Generative AI (GenAI), which empowers insights functions to produce bolder innovations, with faster product development cycles and smarter processes, for better in-market success.

To learn more about innovating with AI, explore InnoExplorer AI, Ipsos’ end-to-end solution for innovation development.

The Power of Product Testing with Synthetic Data


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The Power of Product Testing with Synthetic Data

Synthetic data has the potential to revolutionize product development – driving significant speed and cost-savings in product testing.

However, many businesses remain uncertain about the quality of synthetic data or how to evaluate it.

The second edition of our Humanizing AI series explores how to generate and evaluate high-quality synthetic data and apply it effectively in product testing.
 

Seeing the Unseen: Humanizing AI, part three


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Seeing the Unseen

The third edition of our Humanizing AI series examines how consumer videos, computer vision, and AI agents are reshaping product development.

By capturing real-world product experiences and delivering richer insights at scale, brands can reduce risk, make smarter decisions, and develop products consumers love.

To learn more, contact your local Ipsos team about our product testing solution, Product View AI. 
 

The speed you need with the substance you expect

In today's dynamic marketplace, product testing must be both agile and cost-effective while maintaining the necessary rigour to ensure successful product innovation or renovation. Leveraging our unique, award-winning proprietary solutions, we have partnered with clients to develop robust product testing protocols that deliver global success.