Insights Hub

All content

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  Economy Publication

  The Future Looks Familiar

  In a market shaped by endurance, the brands that thrive won't be the cheapest. They'll be the ones that understand how to help Canadians feel like they're successfully adapting, not just surviving.

  04.01.26
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  Economy Publication

  Endurance Economy Insights Hub

  Your destination for research, insights, and analysis on the structural shift reshaping how Canadians navigate affordability, security, and the future.

  04.01.26
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  Society Survey

  The Ipsos Mobility Report 2026

  The Ipsos Mobility Report is a 31-country study which explores consumer attitudes to the future of mobility, public transport and road safety. See how Canada compares.

  04.01.26
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  Brands Publication

  From Dashboards to Decisions: How HI+AI Transforms Brand Tracking into Actionable Intelligence

  Discover how blending Human Intelligence with Artificial Intelligence turns static brand equity metrics into a dynamic, forward-looking system that drives real business decisions.

  03.31.26
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  Society Survey

  Consumer Confidence Canada: Monthly Update

  Take a look at our latest Canadian Consumer Confidence data.

  03.27.26

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

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  Consumers Events replay

  [WEBINAR] KEYS: Our World in Motion - The Future of Mobility

  Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

  03.26.26
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  Housing Survey

  Only 45% of Canadians Living in Their Ideal Home

  54% own home, 63% seek more space despite cost issues

  03.25.26
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  Public Health Survey

  Gaps in Knowledge and Difficulty Navigating Treatment Options Keep Women from Getting Timely Menopause Care

  33% of Canadians wait more than two years for effective menopause care due to a complex series of barriers ranging from confusion over symptoms and dismissed concerns to not knowing where to turn for help.

  03.25.26
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  Advertising Events replay

  [WEBINAR] Stop Selling: Use The Power of Storytelling in Advertising

  Join us to witness the power of storytelling in creative effectiveness.

  03.24.26
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  Economy Publication

  Canadian Telcos: Navigating Headwinds in the Endurance Economy

  Canadian telcos face a new reality: in the Endurance Economy, consumers aren’t just cutting costs, they’re demanding fairness, predictability, and trustworthy value.

  03.23.26
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  Society Survey

  Global Attitudes to Happiness 2026

  According to the global Ipsos Happiness Report for 2026, 74% of Canadians report being happy. Dig into the data here.

  03.19.26