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Making Your Brands Irreplaceable
Consumers

Making Your Brands Irreplaceable

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Can we bridge the generational divide? The first step is understanding it
Society

Can we bridge the generational divide? The first step is understanding it

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Artificial Intelligence at Ipsos
Innovation

Artificial Intelligence at Ipsos

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  • The Most Influential Brands in Canada, 2023
    Brands Publication

    The Most Influential Brands in Canada, 2023

    As you’ll read, just about every influential brand shored up its position by building mutually beneficial partnerships with other high performers, extending their reach and consolidating their influence.
  • What are your plans for Valentine’s day?
    Consumers Publication

    What are your plans for Valentine’s day?

    With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.
  • Ipsos update February 2024
    Ipsos Update Publication

    Ipsos Update – February 2024

    Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
  • Applying Lessons from CX Text Analytics to Generative AI | Ipsos
    Customer Insights Publication

    Applying Lessons from CX Text Analytics to Generative AI

    Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
  • Ipsos Update | January 2024
    Ipsos Update Publication

    Ipsos Update – January 2024

    AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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