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• Consumer Behavior Survey

  Canadians And Americans Reflect On Cross-Border Business In A Post 9/11 World

  Majority (63%) Of Canadians Believe Post 9/11 Security Measures Hinder Canada/U.S. Business Relations--Almost Half (45%) Of Americans Agree
  Better Use Of Technology At Border (28%), Common Currency (21%) Top Americans' List Of What Would Best Improve Business Relations Between The Two Countries--Canadians Say A Change Of Top Leadership In Countries Would Be Best
  Majorities In Both Countries Against National Identity Card

  10.15.03
• Trends & Prospective Survey

  Are Canadian Women Comfortable in Their Skin?

  Nine in Ten (92%) Women Aged 35 to 49 Say They Are
  89% Describe Being Comfortable in Your Skin as Meaning Being Happy with Who You Are Both Inside and Out

  10.09.03
• Trends & Prospective Survey

  Home Improvements (61%) Top Choice if Canadians Were Given $100,000 To Spend

  However, They Would Only Need About $62,000 To Make Their Current Home Improvement Dreams Come True
  Kitchen (29%) Tops List of First Improvement Area to Tackle

  10.09.03
• Media Measurement Survey

  The Internet Is A Key Tool In Looking For A New House

  85% Of Online House Buyers In Canada Used The Internet To Help Buy A Home, 78% Say It Played A Significant Role In The Purchase Process

  10.07.03
• Trends & Prospective Survey

  The Cranium Fun Study:

  Over Nine in Ten (95%) Canadians Believe Having Fun Leads to a Healthy, Successful Life, While Eight in Ten (80%) Say They Have Enough Fun in Their Own Life
  Mike Myers (25%) and Jim Carrey (24%) Tie for Canada's Minister of Fun
  One in Three (33%) Would Have Most Fun Playing a Board Game

  10.06.03

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

  Subscribe

• Consumer Behavior Survey

  Consumer Economic Confidence Remains High

  Home Purchase Intentions (14% Likely to Buy) and Near Record Low Job Anxiety (18%) Drive Economic Outlook
  One-Year Outlook on Canadian Economy Highest Since April 2003, Matches Robust Numbers in July 2000
  Ipsos-Reid Canadian Economic Confidence Index Up 0.74 Points Since August to 113.07

  10.06.03
• Politics Survey

  Uniting the Right...?

  While Almost Half (46%) of Canadians say it's Likely they'd Vote for a Merged Progressive Conservative/Canadian Alliance Party in the Next Federal Election...
  In a Head to Head Vote, Federal Liberals Led by Paul Martin (51%) would Trump a New United Conservative Party (32%)...
  As Federal Liberals Continue to Lead Today with 47% of the National Decided Vote

  10.05.03
• Politics Survey

  Liberal Juggernaut Appears Headed Towards Majority Government . . . With Liberals (48%) Leading Conservatives (31%) and NDP (15%) in Decided Voter Support in Post-Debate Poll

  Majority (52%) of Liberal Supporters Give Party Mandate On Platform . . . Not Just Throwing Tories Out (36%)
  
  If Finances Worse Than Expected, Six in Ten (59%) Say Liberals Should Make Their Platform Promises Work Within Current Provincial Revenue, not Through Increased Taxes (18%) or Increased Deficit (11%)

  09.27.03
• Politics Survey

  Heading Into Leaders Debate, Ontario Liberals (50%, +1 Point) Continue To Hold Decisive Lead Over Conservatives (33%, -2 Points) . . .

  While NDP (12%, Unchanged) and Green Party (4%, +2 Points) Continue to Trail
  
  Eves (34%) and McGuinty (31%) Close As to Who Is Expected to Win Debate
  
  However, Six in Ten (60%) Continue to Desire Change in Government As Liberals Appear Poised to Form Majority Government Barring Significant Gaffe Between Now and Election Day

  09.22.03
• Trends & Prospective Survey

  Parents (86%) Viewed by Ontarians as Most Important Factor in Development of Proper Social Values in Children

  Half (52%) Believe Parental Encouragement and Involvement Contributes Most to Educational Success, Teachers (28%) Place Second
  52% Believe All Schools Would Improve if Parents Could Freely Choose the School for Their Child

  09.22.03
• Politics Survey

  Same Old, Same Old In BC Politics

  BC Liberals (45%) Retain Solid Lead Over NDP (31%) and Green Party (17%)
  
  MacPhail (53%) Continues to Lead Campbell (39%) in Job Approval

  09.19.03