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• Consumer Behavior Survey

  Canadians Champion Good Corporate Citizens

  Canadian companies get good, but not great, marks for corporate social responsibility
  Majority of Canadians have made a purchase decision based on a company's social responsibility
  Public believes companies motivated more by bottom-line than by social conscience
  Good news story more likely to grab attention than bad news story

  09.10.03
• Consumer Behavior Survey

  Examining the Preferences and Choices For Mortgage Decision-Making

  When it Comes to Mortgages, Rates and bonus Rewards Can Make A Difference

  09.10.03
• Politics Survey

  Toronto - For Better or Worse?

  One-Third (34%) of Torontonians Say They Wouldn't Live Anywhere Else Other Than Toronto - Up 12 Points Since 1992
  But 60% Say While Generally Content, There Are Definitely Things They Don't Like About the City
  Four in Ten (41%) Torontonians Say City Worse Place to Live Today than Five Years Ago as Satisfaction in Services Declines Significantly Over Past Decade

  09.10.03
• Healthcare Survey

  Nine in Ten (87%) of Ontarians Believe Vision Is Important in Development and Early Learning of Children

  86% Agree All Children Should Have Eye Exam Each Year Before Starting School

  09.09.03
• Politics Survey

  Toronto: Crime and Safety in the City

  Over Eight in Ten (85%) Torontonians Satisfied with Local Police Services, Just as Many (84%) Approve of Police Chief Fantino
  Eight in Ten (78%) Would Feel Safe Walking Alone in Their Neighourhood After Dark
  However, Four in Ten (43%) Very Concerned About Child Abductions in Their Neighbourhood

  09.09.03

• Ipsos i3 – Inform, Innovate, Inspire

  Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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• Politics Survey

  Toronto: My City, My Neighbourhood, My Home

  Nine in Ten (92%) Feel at Home in Toronto - 67% Strongly
  One Quarter (24%) Feel Their Neighbourhood is a Better Place to Live Today than It Was Five Years Ago; Almost as Many (21%) Feel It Is Worse
  Four in Ten (40%) Say It's Hard Making New Friends in Toronto, While 43% Say They Would Like to Get Together with Their Neighbours . . . But Never Have

  09.08.03
• Politics Survey

  Leading Toronto: The Race for A New Mayor

  Barbara Hall (44%) Leads Race to Replace Mel Lastman, by Large Margin Followed by Nunziata (15%), Tory (13%), Miller (12%) and Jakobek (4%)
  
  Biggest Momentum to Hall and Miller, Jakobek Effectively Out of the Race for Votes
  
  Galvanizing "Ballot Box" Issue to Get Votes Yet to Emerge

  09.05.03
• Trends & Prospective Survey

  Eight in Ten (85%) Canadian Parents Concerned About Increase in Costs of a Post-Secondary Education

  Total Cost of a Post-Secondary Education Estimated to be More than $50,000
  Over Four in Ten (44%) Parents Expect to Split Costs with Child
  Four in Ten (38%) Have a Registered Education Savings Plans for their Children

  09.04.03
• Consumer Behavior Survey

  Consumer Economic Confidence Remains High

  Expectations About Interest Rates, Home Purchase Intentions, Job Security, and Personal Economic Forecasting Continue to Fuel Economic Confidence
  Seven in Ten (70%) Say Overall State of Canadian Economy is "Good," One in Three (34%) Think it will Improve
  Ipsos-Reid Canadian Economic Confidence Index Dips Slightly to 112.33, But Remains High

  09.01.03
• Media Measurement Survey

  More Canadians Look To The Internet To Book Travel Plans

  Over one-third (36%) of Internet users have booked elements of travel plans, and even more (56%) have researched travel plans online, but the average number of bookings has dropped

  08.28.03
• Consumer Behavior Survey

  BRITISH COLUMBIANS SEE ECONOMIC GOLD IN 2010 WINTER OLYMPICS

  Public Predicts Games Will Be a Boon to Provincial Economy (71%), Retail Sales (81%) and Tourism Spending (88%)
  Benefit Expected to Extend Beyond Host Cities; Majority Expect Games to Benefit Retail Sales (72%) and Tourism Spending (78%) In Their Own Region of the Province

  08.27.03