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Making Your Brands Irreplaceable
Consumers

Making Your Brands Irreplaceable

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Can we bridge the generational divide? The first step is understanding it
Society

Can we bridge the generational divide? The first step is understanding it

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Artificial Intelligence at Ipsos
Innovation

Artificial Intelligence at Ipsos

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  • Easy, Authentic, and Emotional
    Advertising Publication

    Easy, Authentic, and Emotional

    Discover three principles from behavioral science that enable brands to provide a consistent and powerful advertising message across different media and markets.
  • Public Perspectives: Environmental Issues Update
    Environment Publication

    Public Perspectives: Environmental Issues Update

    In Canada, climate change and environmental issues still fail to break top 5 in terms of national priorities.
  • Public Perspectives: Canadian Attitudes Towards the World Cup 2018
    Sports Publication

    Public Perspectives: Canadian Attitudes Towards the World Cup 2018

    With the World Cup kicking off this month, we explore Canadian public perspectives and attitudes toward the World Cup, the host country, FIFA, and soccer in general.
  • Public Opinion Publication

    Tech for Good — a CanadaNext Perspective

    This report explores the attitudes of Canadians toward technology and its impact on Canadians, including the adoption of new technologies, the integration of artificial intelligence, and the prolific growth and use of data.
  • Blurred traffic
    Gaming Publication

    To Launch or Not to Launch New Draw Games

    Launching a new draw game or modifying an existing game significantly can cause great apprehension. That is because it comes with significant risk to a Lottery’s on-going sales, and ultimately its contribution back to the State and good causes. How do you minimize such risk while ensuring resources allocated to product mix changes are used most efficiently?

  • Ipsos i3 – Inform, Innovate, Inspire

    Whether you are an analyst, c-suite, or communications professional, this digest features timely and relevant consumer research insights, as well as complimentary webinar invitations to inform your market and brand building strategies.

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