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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

As Canadians (79%) try to Avoid Crowded Malls and Parking Lots This Holiday Season,
Many (45%) are Turning Online to Find that Perfect Gift

Consumer Behavior Survey

Despite Market Turbulence and Economic Turmoil, Housing Purchasing Intentions in Canada Hold Steady

Home Renovation Intentions Rise Slightly
Consumer Behavior Survey

Talking About Charities 2008: Tracking Canadians' Opinions About Charities And The Issues Affecting Them

Conducted on Behalf of: The Muttart Foundation
Consumer Behavior Survey

American Express Survey Shows Majority of Canadian Small Business Owners are Not Panicking in the Wake of Economic Turmoil

Despite 41% Feeling Negative Impact and 16% Worried about Their Future Viability, Majority (77%) of Canada's Small Business Owners Vow To "Stay the Course" with No Major Changes Planned...for Now
Consumer Behavior Survey

Changing Attitudes in High Altitudes at Tourism Conference

New Findings Presented at National Conference Suggest Shifting Demands, Priorities for
Business Travelers in Canada
Consumer Behavior Survey

Canadian Laptop Ownership Set to Increase Over Next Two Years

While 43% of Online Canadians Currently Own a Laptop Computer, Number to Jump to 59% by 2010.
Consumer Behavior Survey

Despite Being Most Worried About
Fire In Their Home, Only 56% Of Homeowners
Have a Fire Escape Plan for Their Family

Consumer Behavior Survey

With Energy Bills on the Rise,
Six in Ten (60%) Canadian Homeowners Planning
Environmentally-Friendly Renovations

Most are Motivated By Financial Savings
Consumer Behavior Survey

Most University Students Budget for the School Year, Yet Money is Still Tight

Some Students Cutting Back on Food and Books to Get By
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