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Consumer Behavior

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity
Consumer Behavior Publication

FIFA World Cup 2026: A Tournament of Passion, Participation—and Price Sensitivity

Our analysis revealed that engagement was driven less by stadium attendance and more by a desire for shared experiences, national pride, and value.
Consumer Behavior Survey

While Two-Thirds (63%) of Canadians Say That Economy is in Recession . . .

Only 28%Say That It is Serious, One-Third (34%) Says It Is A Small Setback,
And 37% Say We're Not In a Recession At All
Consumer Behavior Survey

Oil & Gas And High Tech Sectors Growing In Importance

Travel And Tourism Tops List Of Major Sectors For BC
Consumer Behavior Survey

CHRISTMAS SHOPPING AND BUYING: WHAT'S IN THE WINDOW, AND HOW PEOPLE WILL PAY FOR IT

Jewelry and Clothing Are Top Gifts to Give or Receive This Holiday
Consumer Behavior Survey

TELUS is BC's most respected company, according to British Columbians

While people in the province are very fragmented in terms of what company they say they respect the most, TELUS comes out on top
Consumer Behavior Survey

WITH LESS THAN A MONTH TO GO, HALF OF CANADIANS (52%) HAVE NOT STARTED THEIR HOLIDAY SHOPPING...BUT, MOST WILL JOIN THE CROWDS BY THE SECOND WEEK OF DECEMBER

About half (53%) of pet owners plan to give their pet a present. As for humans, only one-third of Canadians plan to gift their boss (32%) or neighbour (29%)
Consumer Behavior Survey

FOUR-IN-TEN (40%) CANADIANS BELIEVE THAT THE CANADIAN ECONOMY WILL GET WORSE OVER THE COMING YEAR, AS SLIGHT RISE IN OPTIMISM RETURNS (23% SAY IT WILL GET BETTER)

Job Anxiety Notches Up From 18% in October to 21%
Consumer Behavior Survey

CANADIANS OFTEN KNOW THE BASICS OF TIRE CARE, BUT DON'T ALWAYS PUT THIS KNOWLEDGE INTO PRACTICE

Almost All Canadian Drivers (96%) Consider Checking Tire Pressure an Important Aspect of Vehicle Maintenance. Yet, Less than Half of Drivers (45%) Check Their Tire Pressure Monthly or More Often
Consumer Behavior Survey

THE FINANCIAL HEALTH OF AIRLINES (66%) ARE A BIGGER CONCERN TO CANADIANS THAN THE THREAT OF TERRORISM ON FLIGHTS (52%)

Six-in-Ten (62%) are Worried that the Maintenance Standards of an Aircraft Might Cause a Failure of the Plane they are On
Consumer Behavior Survey

WHILE, NINE-IN-TEN (86%) CANADIANS ARE NOT WORRIED ABOUT FLYING TO A CANADIAN DESTINATION, FOUR-IN-TEN (44%) ARE WORRIED ABOUT FLYING TO A DESTINATION IN THE U.S.

Six-in-Ten (60%) Agree That with All the Travel Bargains Available it's a Good Time to Fly
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