Consumer Behavior


While Two-Thirds (63%) of Canadians Say That Economy is in Recession . . .

Only 28%Say That It is Serious, One-Third (34%) Says It Is A Small Setback,
And 37% Say We're Not In a Recession At All

Oil & Gas And High Tech Sectors Growing In Importance

Travel And Tourism Tops List Of Major Sectors For BC

CHRISTMAS SHOPPING AND BUYING: WHAT'S IN THE WINDOW, AND HOW PEOPLE WILL PAY FOR IT

Jewelry and Clothing Are Top Gifts to Give or Receive This Holiday

TELUS is BC's most respected company, according to British Columbians

While people in the province are very fragmented in terms of what company they say they respect the most, TELUS comes out on top

WITH LESS THAN A MONTH TO GO, HALF OF CANADIANS (52%) HAVE NOT STARTED THEIR HOLIDAY SHOPPING...BUT, MOST WILL JOIN THE CROWDS BY THE SECOND WEEK OF DECEMBER

About half (53%) of pet owners plan to give their pet a present. As for humans, only one-third of Canadians plan to gift their boss (32%) or neighbour (29%)

CANADIANS OFTEN KNOW THE BASICS OF TIRE CARE, BUT DON'T ALWAYS PUT THIS KNOWLEDGE INTO PRACTICE

Almost All Canadian Drivers (96%) Consider Checking Tire Pressure an Important Aspect of Vehicle Maintenance. Yet, Less than Half of Drivers (45%) Check Their Tire Pressure Monthly or More Often

THE FINANCIAL HEALTH OF AIRLINES (66%) ARE A BIGGER CONCERN TO CANADIANS THAN THE THREAT OF TERRORISM ON FLIGHTS (52%)

Six-in-Ten (62%) are Worried that the Maintenance Standards of an Aircraft Might Cause a Failure of the Plane they are On