Consumer Behavior


Royal Bank of Canada Ninth Annual Housing Study 2002

Home Buying Intention Outlook Virtually Matches 2001 - But Renters, Near Term Buying Due To Low Interest Rates Drive Market over Last Year

Consumer Confidence in Economy Takes Off Like a Rocket

42% Say Economy Will Improve in the Next Year - Up 19% Since November '01 - Highest Level Since May 1998 (44%)

Canadians And Their Photocopiers And Printers

One-in-Ten (12%) Canadians Have Become so Frustrated with a Photocopier that They Have Actually Kicked or Hit It

And 44% of Canadian Business Have Switched to Multifunction Printer/Photocopier Units

RBC Royal Bank Ninth Annual Housing Study 2002

Home Buying Intention Outlook Virtually Matches 2001 - Near Term Buying Due To Low Interest Rates Drive Market Over Last Year, 84% Say a House is a Good Investment - Up From 79% Last Year

While Two-Thirds (63%) of Canadians Say That Economy is in Recession . . .

Only 28%Say That It is Serious, One-Third (34%) Says It Is A Small Setback,
And 37% Say We're Not In a Recession At All

Oil & Gas And High Tech Sectors Growing In Importance

Travel And Tourism Tops List Of Major Sectors For BC

CHRISTMAS SHOPPING AND BUYING: WHAT'S IN THE WINDOW, AND HOW PEOPLE WILL PAY FOR IT

Jewelry and Clothing Are Top Gifts to Give or Receive This Holiday

TELUS is BC's most respected company, according to British Columbians

While people in the province are very fragmented in terms of what company they say they respect the most, TELUS comes out on top

WITH LESS THAN A MONTH TO GO, HALF OF CANADIANS (52%) HAVE NOT STARTED THEIR HOLIDAY SHOPPING...BUT, MOST WILL JOIN THE CROWDS BY THE SECOND WEEK OF DECEMBER

About half (53%) of pet owners plan to give their pet a present. As for humans, only one-third of Canadians plan to gift their boss (32%) or neighbour (29%)