Consumers


Consumers Publication

CHATS 2021: Canadians Retreat to At-home Havens

Listen in as we explore shifting patterns and identify new trends in when/where we eat, who we eat with, how we source items and how we prepare what we consume.
Consumers Publication

How Brands Can Better Meet Growing Online Shopping Expectations

More than a third of consumers are not comfortable with the safety of in-store holiday shopping
Consumers Publication

Two Steps Forward, One Step Back

New research from Ipsos Essentials breakdowns current mindset of Canadian consumers and citizens in the midst of COVID-19.
Consumers Survey

Hollywood’s Bestsellers Are Books! Two-thirds (67%) of Canadians Think the Best TV Shows & Movies are Based on Books

One in Three (34%) Have Postponed Watching A TV Show or Movie So They Could Read the Book it Was Based on First
Consumers Publication

Will COVID casual become a permanent fashion look?

As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.
Consumers Event

[WEBINAR] Mobile-First Digital Audience Measurement

Ipsos iris has been specifically set up to be a single source, person-centric, mobile-first measurement solution to meet the needs of the Canadian industry both now and in the future.
Consumers Publication

The Path Forward: Understanding Emerging Consumer Behaviours

Revisit our broadcast to hear more about the consumer behaviours that are likely to ‘stick’ as we emerge from isolation.

One-Third (34%) of Canadians Losing Sleep Over Pandemic Economy (+17)

Nearly Half (46%) of Canadians’ Work Situation Affected; Job Uncertainty to Continue
Consumers Publication

The Path Forward: Innovation During the Crisis

Revisit our broadcast to hear more about why investing into your innovation pipeline now is more important than ever.