Consumers

With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.

Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.

The countdown to the holidays is officially here!

Revisit our on demand webinar to hear about Canada’s consumer segments and how best to appeal to them with sustainable offers.

Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.

Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).

Revisit our on demand webinar to hear more about the interdependencies of generational forces, category trends and evolving situational dynamics, as well as how their interactions impact and will continue to shape how Canadians drink.

Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.

Revisit our webinar to hear case studies to inspire your thinking and help increase innovation success rates (and size of prize) when launching or renovating products.