Consumers

Read more about what an aging consumer base means for businesses, how to tap into the wealth held by this cohort, and who among older adults is spending – and on what.

Ipsos’ Global Consumer Confidence Index (based on all 29 countries surveyed) currently reads at 49.1, up an insignificant 0.4 point since August.

Consumer confidence is mixed among Latin American countries. Meanwhile, sentiment is up in Canada (+3.1 points).

In contrast, sentiment is mixed in Europe amid backdrop of approaching EU elections.

Hear invaluable insights into identifying untapped audiences and captivating the next generation of lottery players, paving the way for sustainable growth within the category.

Hear more about the unique influence of Canada's diverse multicultural population on the foodservice industry, as well as a comparative study of chain restaurants and independent stores.

Marketers need to move away from static brand growth models towards more dynamic contextual brand choice models that respond to the ever-changing context in which brands and their consumers live.

Spain and Italy are up significantly while Great Britain and Sweden decline.

Listening to individuals from the fringes can allow marketers to address an underserved market while also uncovering new opportunities and innovations to build brand equity.