Consumers

Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.

With high inflation one might assume that more Canadians would cite lack of money as their main reason for not celebrating the day.

Hear more about the macro forces behind our Consumption Culture Compass, including generational preferences and priorities for a more concise positioning of food and beverage brands.

A more accurate, granular, and timely understanding of context is increasingly critical to developing strategies that stand out, and ensuring your brand success.

Unlock the secrets of innovation success with AI by infusing models with real human data, as 'Humanizing AI' reveals the pivotal role authentic interactions play in predicting the next big thing.

The countdown to the holidays is officially here!

Our video series explores how hybrid communities enable a more holistic understanding of the human experiences.

Revisit our on demand webinar to hear about Canada’s consumer segments and how best to appeal to them with sustainable offers.

Each month, Ipsos tracks attitudes of consumers in 29 markets on the current and future state of their local economy, their personal financial situation, the employment climate, and their purchasing and investing confidence.