Brand Building with New Canadians

Canada has one of the world’s oldest populations and lowest birth rates. This means our population can only grow from immigration. By 2041 (20-years from the last census), Statistics Canada projects half our population will be made up of immigrants and their Canadian-born children. The influx of New Canadians has had unprecedented implications for companies and brands, as they navigate a unique set of challenges to effectively market to this cohort.

Revisit our recorded webinar to hear Ipsos’ Robin Seed, VP, Head of Communities, showcase early results from our inaugural rollout of the Ipsos New Canadians Research Community. This 200+ member online community is made up of New-to-Canada residents and provides a unique opportunity to conduct customized qualitative & quantitative research with this important audience.

During this informative session, Robin discusses the major themes uncovered to date:

• The Four Phases of the Newcomer Journey. Understand where brands have opportunities to engage with this audience throughout their journey to Canada. The results may surprise you!
• Settling In & Early Brand Touchpoints. Understand the necessities (and challenges) newcomers have when arriving, and where brands can play a bigger role in the process.
• Planning For a Canadian Future. Rightly tailored products and communications can help companies offer a clear and distinctive value proposition; and forward-thinking marketing can help brands tap into discretionary spend in an array of product, service, and entertainment categories.