Consumers

While Google, Amazon and Apple round out the Top 3, this year’s biggest Gainers (Spotify, TikTok, Winners) are climbing the ranks quickly. Here’s why.

Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.

All metrics show significant continued improvement.

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Ipsos’ Consumer Confidence metrics show Overall Confidence has improved, and while still in negative territory at –4% versus its norm, it’s up 6 percentage points from last month.

In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.

Revisit our on demand webinar exploring changes in Canadian food consumption habits and opportunities for brands.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.