Consumers

A cross-cultural framework for emotion measurement.

Watch our recorded webinar to hear strategic insights into the demographics, preferences and behaviours of online investors (both self-directed and robo-advisor users).

Revisit our on demand webinar to hear more about the interdependencies of generational forces, category trends and evolving situational dynamics, as well as how their interactions impact and will continue to shape how Canadians drink.

Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.

Sentiment down in the U.S. and Germany, but up in Britain and at a 10-year high in Brazil; Expectations index in Turkey plummets

Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.

Revisit our webinar to hear case studies to inspire your thinking and help increase innovation success rates (and size of prize) when launching or renovating products.

At Ipsos, we are passionate about helping clients identify, qualify, optimize and forecast the business potential of innovations for consumer goods, services and durables, products, packaging and new business models. Our rapid and validated end-to-end solutions, combine optimization with qualification, to enable clients to be faster in seizing opportunities and be more agile and confident in bringing their products to market.

Revisit insights shared in our recorded webinar to hear how Foodservice brands can get ahead of the pack as consumers return to familiar routines.