We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
Our monthly round-up of research and analysis from Ipsos around the world includes the latest on coronavirus, attitudes towards abortion, cultural response bias, and a focus on life in Russia, the US election and public perceptions in Ireland.
Insight
This newsletter gathers the highlighted papers and reports of the month.
Across the globe, consumers have started an emotional journey as the pandemic unfolds, from uncertainty all the way to endurance and anticipation, impacting a wide range of behaviours, unique to each market.
46% of people around the world see Coronavirus as one of the top issues affecting their country today. Our latest What Worries the World survey shows spikes in concern in many nations.
Seven in ten adults worldwide (70%) say abortion should be permitted, according to a new Ipsos Global Advisor survey of nearly 17,500 men and women from 25 countries.
